The partnership between Yuh and BSC Young Boys (YB) will be expanded from the 2026/27 season, with Yuh becoming the main shirt sponsor of YB’s first men’s team in domestic competitions.
In international competitions, the shirt sponsorship will be carried by Yuh’s parent company, Swissquote.
The move builds on the existing relationship between the two organisations.
Since May 2025, Yuh has been a premium partner of the YB women’s team.
“We are pleased to expand our existing partnership with YB,”
said Jan De Schepper, CEO of Yuh.
“YB stands for ambition, continuity and a strong connection with its supporters, values that also guide Yuh as a company. This commitment reflects our support for Swiss football and the YB organisation.”
YB Chairman of the Board Marcel Brülhart said the partnership aligns with the club’s long-term objectives.
“Our goal is to continue developing YB across all areas and to be well prepared for the future. The collaboration with Yuh as our new main partner fits well with this direction. Yuh’s long-term commitment is an important sign of trust.”
Further joint activities involving Yuh users and the YB fan community are planned as part of the partnership.
Featured image credit: Yuh
