Position title
Chief Market Officer
Description

As a Member of the Executive Management Committee and co-founder you will report directly to the CEO. You will have the opportunity to build a highly qualified team from scratch to make a large footprint.

What you can achieve with radicant:

  • Grow and lead a team of highly motivated data-, stories- and community driven marketing talents
  • Build and lead a team around all customer touchpoints: customer intelligence, customer advisory and customer support and take responsibility for all digital customer relations
  • Develop, drive and execute the market, marketing & product communication strategy and implement measures for success tracking
  • Implement effectful (primarily content-based) marketing activities to grow our community and customer base
  • Educate and coach your multi skilled teams about best practices in winning, servicing and retaining customers along their whole lifecycle
  • Lead a customer centric mindset, develop a data based position to understand on who current and target customers are, and implement strategies and tactics that help to acquire, retain and winback customers
  • Through a digital first lens, connect with the community and consumers and communicate what our brand stands for in an impactful manner
  • Ensure the delivery of market research, business intelligence, customer insights, and reporting required to guide decision making
  • Create internal synergies to expand brand exposure and leverage relationships with internal and external business partners

What you bring to the table:

  • Successfully completed studies in the field of business or communication
  • Minimum 8 years of experience and successful track record in digital B2C market with focus on customer-centric services, storytelling, customer co-creation, loyalty programs and brand communities (eg. e-commerce, telcos or any other B2C business with strong brands collaborating and engaging with communities)
  • Extensive experience in data driven digital inbound Content marketing, Customer Life Cycle Intelligence and profiling
  • Product marketing and Customer support
  • Ideally experience in building knowledge graphs to understand customers better
  • Experience in managing communities with several hundred thousand users
  • Extensive knowledge in brand building and management
  • Community experience, can you create a movement for sustainable life style?
  • Co-Creation with community to jointly produce a mutually valued outcome
  • Loyalty program experience
  • Demonstrable experience in developing and executing a go-to-market plan (or record of leading the marketing) of digital B2C services
  • CRM and CDP experience, SF n2h
  • Native or bilingual proficiency in German and English
  • Solid management track-record, delivery focused and experience in leading a team of more than 10 people, meeting tight deadlines over a longer period
  • Hands on, pragmatic, entrepreneurial approach and a passion for understanding customers’ needs
  • Sustainability affection
  • Navigating the business through the startup space
  • Learned the drill by leading digital B2C companies while also having experienced how it is to work in startups or small organizations

What they can offer:

  • A unique opportunity to build a tech company with a higher purpose from greenfield to market leader
  • Compensation linked to the performance of a well-funded start-up
  • A fast-growing team of highly qualified people
  • A highly dynamic and purpose-driven working environment
  • Most importantly: We move fast and have fun while doing it

Radicants aims to provide higher transparency around financial securities and products aligned with the UN Sustainable Development Goals (SDGs) for 2030.

Employment Type
Full-time
Job Location
Zurich, Switzerland
Remote work possible
Date posted
January 17, 2022
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