Backbase
As a Senior Manager, Content Marketing you will lead our global content strategy and execution. Reporting to the Chief Marketing Officer (CMO), you are pivotal in fuelling demand generation, account-based marketing (ABM), and sales alignment through high-impact content initiatives. You will be responsible for creating and executing a content strategy that attracts, engages, and converts enterprise B2B audiences, supporting both inbound and outbound efforts in close collaboration with sales and marketing teams.
- Content Strategy & Execution: Develop and implement a data-driven global content strategy that supports demand generation, ABM, and sales enablement initiatives;
- Sales & ABM Alignment: Partner with field marketing (ABM) and sales teams to develop targeted content that resonates with high-value accounts and accelerates pipeline velocity;
- Content Creation & Management: Oversee the creation of compelling content formats, including modern assets like podcasts, social content, whitepapers, case studies, blog articles, ebooks, video scripts, and more, ensuring consistency in messaging and tone;
- Thought Leadership & Brand Voice: Establish and maintain a strong, differentiated thought leadership position in the enterprise software market;
- SEO & Organic Growth: Drive content optimization strategies to improve search rankings and organic traffic aligned with our digital team;
- Content Distribution & Amplification: Ensure content is leveraged across digital channels, including email, social media, paid campaigns, and partnerships to maximize reach and engagement;
- Performance & ROI Measurement: Track and analyze content performance, leveraging insights to refine strategy and demonstrate clear ROI on content marketing efforts;
- Team Leadership & Collaboration: Work cross-functionally with demand generation, field marketing, sales, product marketing, and external agencies to ensure a seamless content ecosystem.
- 7+ years of experience in content marketing, ideally within B2B enterprise software, SaaS, or technology sectors;
- Proven track record of driving demand generation and sales enablement through content marketing;
- Experience working in account-based marketing (ABM) environments, supporting warm outbound strategies and sales-aligned initiatives;
- Exceptional storytelling and writing skills, with the ability to translate complex concepts into engaging, compelling content;
- Strong understanding of SEO, organic growth strategies, and content amplification techniques;
- Data-driven mindset with experience in measuring and optimizing content performance;
- Ability to collaborate with senior stakeholders, sales leaders, and cross-functional teams;
- Experience managing content teams, freelancers, and agencies;
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), and content management systems (CMS).
Backbase is on a mission to put bankers back in the driver’s seat — fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. At the heart of this mission is the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite. With Backbase, banks modernize their operations across every line of business — from Retail and SME to Commercial, Private Banking, and Wealth Management.
Recognized as a category leader by Forrester, Gartner, Celent, and IDC, Backbase powers the digital and AI transformations of over 150 financial institutions worldwide.
