Yuh, a finance app in Switzerland, has announced the appointment of Fin as its new Chief Executive Officer.
Fin is an AI personality developed with ChatGPT and designed with tools such as Midjourney and HeyGen. Unlike traditional executives, Fin does not have a conventional career background but was created to make financial topics more accessible and to offer a fresh perspective on the industry.
Markus Schwab, who has served as CEO of Yuh since 2021, formally introduced Fin today.
“Many companies risk becoming faceless through the use of AI,”
Schwab said.
“We see an opportunity to use it differently, by creating more personality. Appointing Fin as our AI CEO is a step towards exploring new ideas for our business.”
Fin will remain part of Yuh’s communications going forward.
He will share insights and perspectives through dedicated formats including Ask Fin on Instagram, Fin’s Money Glitches on TikTok, and Commando Mode on LinkedIn.
With this initiative, Yuh becomes one of the first financial institutions in Switzerland to integrate an AI persona into its communications strategy, aiming to create dialogue rather than limit AI to automation.
Featured image credit: Yuh
