Author: Alexandros C. Argyriou

The Swiss banking market is among the most traditional in Europe. With a number of native traditional, private banks and a few European challengers attempting to penetrate the market, it stands to say that the digital banking landscape is evolving rapidly in the last 2 years and especially in the last 6 months. Both traditional banks and challengers are heavily investing in the digital banking system while private banks are trying to fully-serve their customers digitally through the introduction of advanced digital banking products and services. Just in the last week, 2 new digital features were introduced by a large…