Melon, a London-based decentralised Non Fungible Tokens (NFTs) and Decentralised Finance (DeFi) platform, announced the launch of its NFT trading platform for social media influencers from Instagram, YouTube, TikTok and Twitch.
These influencers are now selling their viral content as NFTs on this new platform.
Melon’s platform enables its users to turn popular digital content into rare digital collectibles for fans to collect, trade, and redeem exclusive rewards against.
Creators are able to transform their top social content into valuable digital assets, whilst fans can share in their favorite influencers’ success.
The company said that its platform has already signed 100 top influencers with a combined reach of more than 250 million.
Melon operates on open standards and is a cross-chain platform where there are no restrictions on how creators choose to monetise their content and no censorship either.
This also means that assets created and sold on Melon can talk to other platforms and freely proliferate throughout the decentralised web.
The platform runs primarily on the Polygon network, a scalable and energy-efficient alternative to Ethereum.
Recently, TikTok had announced an upcoming NFT collection of iconic content from a selection of its top creators. This lets fans collect the viral moments that broke the Internet and re-sell them for profits, whilst creators earn directly from their content – both from the initial as well as all future sales.
Melon said in a statement,
“Melon innovates by opening up a new category in the NFT market: viral NFTs, assets that are both viral in nature and scarce in supply. The more viral a piece of content is, the rarer and the more valuable it becomes as a collectible NFT.
All pieces of content on Melon are existing, viral and iconic social moments that can’t be replicated and created over and over again out of thin air. The demand for these social posts is proven and validated by the views, likes, comments and impressions before they are turned into limited-edition NFTs.”
