In 2025, the Swiss marketplace lending continued its upward trajectory, driven by steady growth across real-estate financing and brokered mortgage loans, according to a new report by the Swiss Marketplace Lending Association (SMLA) and the Lucerne University of Applied Sciences and Arts (HSLU).

The 2026 Marketplace Lending Report, released on July 08, examines the current state and emerging trends in the Swiss marketplace lending landscape, focusing on domestically based platforms. This year’s report highlights notable increases in online mortgages, and in crowdlending.

In 2025, crowdlending loans reached CHF 479.8 million, representing a 18% year-over-year (YoY) increase. This growth was driven by real-estate loans, which surged 38% YoY to CHF 275.1 million, while consumer loans and small and medium-sized enterprise (SME) loans remained somewhat consistent with the previous year. Once again, real-estate crowdfunding was the largest segment within the crowdlending market, with a 57.3% market share.

Real-estate crowdlending platforms provide mortgage-backed loans to individuals and SMEs. Many of these loans are used to finance residential property, short-term and later redeemed by banks. The average loan amount in the real estate crowdlending subsegment is about CHF 950,000.

At the end of 2025, there were three crowdlending platforms specialized in real estate financing: Foxstone, Imvestlend, and Raizers.

Foxstone allows investors to become co-owners of income-generating properties or grant loans to real-estate professionals, starting from CHF 10,000. It claims a community of more than 31,000 investors, over CHF 430 million invested through its platform, and CHF 16.8 million worth of distributed revenues.

Imvestlend connects property developers with individual investors seeking to finance specific property projects through fixed-term participatory loans. The platform presents carefully selected Swiss real-estate opportunities with full financial structures, guarantees, exit scenarios, and disclosed risks.

Finally, Raizers is a real-estate crowdfunding lending directly to real-estate professionals. The company allows investors to invest from as little as EUR 100 (CHF 92), and claims US$500 million (CHF 404 million) in total funding collected through 445 financed projects.

The report expects real-estate development financing to remain the key growth driver of the crowdlending segment in 2026, driven by demand for alternative financing solutions.

Online mortgage loans see steady growth

Another prominent marketplace lending category in 2025 was mortgage loans brokered on online platforms and financed by institutional and professional investors.

Volume in this market totaled CHF 7.7 billion in 2025, up 10% YoY and marking a new all-time high. This development reflects the segment’s increasing maturity and its growing position within the Swiss mortgage market.

Despite substantial volumes, the report notes that this market remains a niche segment. In 2026, online mortgages are set to continue growing at a moderate pace, supported by continued demand for self-occupied residential real estate and ample liquidity available for this asset class.

Online mortgages are mortgage loans that are processed partially or entirely online. This category encompasses both business-to-consumer (B2C) platforms where borrowers apply directly online and business-to-business (B2B) platforms that connect borrowers with lenders or mortgage brokers.

As of late-2025, there were ten marketplace lending platforms for mortgages. Two platforms are led by banks: UBS key4 mortgages, and BrokerMarket from Thurgauer Kantonalbank. On UBS key4 mortgages, the bank offers its own mortgages and mortgages from third parties. Meanwhile, BrokerMarket is an intermediary platform connecting mortgage borrowers with lenders through mortgage brokers.

Other notable players include Credit Exchange (CredEx), and MoneyPark. CredEx is a cooperative venture between financial institutions including Mobiliar, Vaudoise Insurance, PostFinance, Swisscom, Bank Avera and Glarner Kantonalbank, operating as a B2B platform that modularizes the entire mortgage value chain from sales to processing.

MoneyPark is a prominent independent mortgage broker and comparison platform that compares offers from over 100 banks, insurers, and pension funds. Owned by the Helvetia Insurance Group, the platform provides both digital tools and personal advisory services through around 30 branch locations.

Other mortgage brokerage firms include feyn, Hypo Advisors, Hypohaus, Resolve, SwissFEX, and topHypo.

Market outlook

In 2025, marketplace lending volume reached CHF 22.4 billion, representing a 4.4% YoY increase from CHF 21.4 billion in 2024 and an annual average growth rate of around 19% since 2017.

Looking ahead, the report identifies two structural developments that will influence the sector in 2026. The implementation of the final Basel III framework, which took place on January 01, 2025, is prompting Swiss banks to reassess their capital allocation, particularly for loans with higher risk weights. This framework, which requires banks to hold more and higher-quality capital against loans, is raising funding and compliance costs for banks.

Consequently, this will likely contribute to a higher costs of financing and a more selective lending approach by traditional lenders. Crowdlending platforms are well positioned to benefit from this funding gap by offering alternative financing solutions with competitive pricing and greater flexibility across multiple segments.

Additionally, the merger of UBS and Credit Suisse has led to a banking relationships consolidation and, in some segments, to reduce lending capacity. Over the medium-term, the report expects marketplace lending platforms to benefit through borrowers increasingly seeking diversified financing sources.

Featured image: Edited by Fintech News Switzerland, based on image by rawpixel.com via Magnific