Swiss software company AdNovum has appointed Andreas Punter as its Chief Marketing Officer.

By creating this new position, AdNovum aims to strengthen its marketing and communication unit and thus support the strategic focus on clients and vertical markets.

Andreas Punter will continue to serve as the Global Head of Marketing & Partner Management with Appway until November 2020. He will assume his new position as the Chief Marketing Officer on the March 15, 2021. In his new role, Andreas Punter will report directly to AdNovum’s CEO Thomas Zangerl.

Andreas Punter holds a master in business administration and management from the University of Innsbruck and looks back on more than 15 years of marketing and leadership experience in tech companies. Prior to joining Appway as Global Head of Marketing in 2016, he was Microsoft Regional Business Director with Wunderman. Andreas Punter is an expert in digital marketing and business development. He has long-standing experience in leading highly professional distributed B2B marketing teams. In addition to that, he is a guest lecturer for marketing automation at the Lucerne University of Applied Sciences and the MCI in Innsbruck.

Thomas Zangerl CEO of AdNovum said,

“By onboarding Andreas Punter as Chief Marketing Officer of AdNovum, we strengthen our activities in digital marketing and the use of digital tools for client acquisition. His long-standing experience in digital B2B marketing is a true asset for our company.

 

It will help us to communicate our innovative digitalisation offering to the market in fresh, broader and more targeted way.”

Andreas Punter said,

“I am inspired by AdNovum’s plan to dynamically exploit the opportunities that arise in a market environment characterised by change.

 

I can’t wait to map complete customer journeys by combining traditional and digital marketing to inspire both prospects and clients of AdNovum with targeted and personalised information.”