SafeSide Life, a Swiss-based digital life insurance platform provider, and miira, a comparison platform to optimise personal retirement planning powered by the Innovation Lab of PostFinance, announced a new technological partnership, aimed at streamlining the way people analyse financial protection needs and subsequently obtain pure life insurance.

SafeSide reportedly offers a customer-centric user experience which enables customers to purchase pure life insurance in an easy and efficient way in under 3 minutes.

“We are truly excited about the miira partnership. This is a unique opportunity to demonstrate our dedication to transparency, innovation and customer-centricity,”

said Michael Klien, CEO and Co-Founder of SafeSide.

“Pure life insurance is a flexible and affordable financial protection instrument. It should be easily accessible to everybody. Our cooperation with miira will bring us one step closer to achieving our goal.”

miira forms part of PostFinance’s diverse range of services. The platform allows users to identify gaps in their personal retirement provision as well as to determine financial protection needs.

Customers who follow the necessary steps on miira, are prompted to take the next step and apply for insurance coverage on SafeSide’s platform. Due to the integration of SafeSide’s REST API, customer data entered into miira are directly used for the SafeSide pure life insurance application process.

Their customers will be able to fulfill financing, financial provision needs, and pure life insurance coverage via one, unified digital process.

The partnership between SafeSide and miira was said to have gone live in less than two months.