Swiss startup Fractal Labs provides businesses with a platform for automated operational and financial analysis. Its technology aggregates financial data, extracts insights, measures and forecasts performance, acting like an “Automated CFO.”

Launched in October, Fractal Labs was founded by Google’s former Head of Initiatives and Product Partnerships Nicholas Heller with an aim of helping business owners, investors and advisors with financial data and forecasting.

“Traditionally, data have been siloed and aggregating them, analyzing them have been a manual, tedious process,” Heller explained in a video presentation.

Fractal Labs’ platform offers an intuitive user interface that allows business owners to compare easily different data sets over different time periods. Its technology integrates with companies’ operational and financial data and contextualizes them so business owners can get the full picture of how their ventures are performing.

For instance, ‘Actuals vs Budget’ allows you to compare your actual financial performance versus what you forecast. ‘Business Simulation’ on the other hand, identifies key performance indicators and measures their impacts on the wider business. Finally, ‘Predicted Analysis’ anticipates challenges and opportunities, helping business owners scale and grow their companies.

The Fractal Labs’ team gathers top engineers, investors and designers from Canada, Switzerland, France, Portugal and Senegal. The team has over 85 years of combined fintech experience from firms such as Google, Deutsche Bank and Bloomberg, as well as expertise in design for technology and finance.

In September, Fractal Labs was selected to join Seedcamp  for Seedcamp Week, a week-long event that gives founders the opportunity to meet with experts and network with potential investors. For more information about the Seedcamp programm check this article.