Just like Facebook, Twitter and recently, Snapchat, Instagram are one of the most active social media platforms which attract millions of users globally.
According to statista.com, Instagram users had increased from 9 millions in 2013 to 500 millions in June 2016, an impressive growth in such a short period of time.
If Facebook is your big community to share interests and stay connected, Twitter is your latest stream of news and updates with simple texts, images and links, Snapchat is your place for live videos, then Instagram is your favourite daily photo album. It’s all about images and just images.
So, social media wise, does Instagram fit for Fintech startups, Fintech firms and companies to develop their awareness? The answer is, just like any other social media platform, it depends on what is shared with the community. Several Fintech startups have been picking up the trend and doing quite well on Instagram.
In the list of Top 30 Swiss Fintech Startups, Social Media Ranking by Fintech News Switzerland, 11 out of 30 startups have been running an active Instagram accounts.
Because of the uniqueness of Instagram, a few Swiss Fintech startups have been sharing their news and updates in form of images only with their followers in different ways.
EthereumProject – 1,071 followers
Finance Fox – 737 followers
Crowdhouse.ch – 128 followers
Numbrs – 136 followers
Sentifi – 97 followers
truewealth.ch – 30 followers
Other accounts are Advanon, CreditGate24, Knip, Splendit, Investiere
