Swiss-Austrian Bluecode Bags €20 Million Investment to Accelerate Expansion Plansby Fintechnews Switzerland April 30, 2021
Bluecode, a Swiss mobile payments solution enabling cashless payments, announced that it has received new funding worth €20 million with the Hopp Family Office leading the round, joined by new and existing investors.
The firm will use the capital for the expansion of its value-added mobile payment ecosystem in Austria and Germany.
Additionally, the company will strengthen its offering as technology partner for the European banking and commerce sectors.
Consumers will be able to make contactless payments via Bluecode at even more points of acceptance at retailers, restaurants and bars as well as hotels.
Bluecode is cooperating closely with banks and local retailers in order to integrate the mobile payment capability into their cash register systems and apps.
Last year, more than 300 Austrian financial institutions joined the European payment network by Bluecode.
Recently, new retail and technology partners such as Unser Ö-Bonus Club GmbH, Huawei in Austria and Germany, and Germany’s largest drugstore chain, Rossmann, have become part of the Bluecode ecosystem.
In addition to brick-and-mortar retail, the company is pushing to expand its payment technology into the realm of e-commerce and m-commerce.
“Bluecode has the goal of developing a mobile payment system for Europe that benefits all stakeholders. This is something that the European Commission, the European Central Bank, the Deutsche Bundesbank and many other organizations have been calling for”,
says Christian Pirkner, CEO of Blue Code International and continues,
“We are excited to have the Hopp Family Office joining our mission. Their newest investment is a strong signal for a pro-European movement and opens many doors to further advance the partnership between Bluecode and the banking and commerce sectors.”