Life insurer Foresters Financial has teamed up with dacadoo, a Zurich-based insurtech specialising in digital health engagement and health risk quantification, to create a wellbeing engagement platform that rewards its customers.

The Foresters dacadoo platform uses a wearable app-enabled technology and behavioral science to engage with members on a personalised basis.

An interactive digital coach is said to encourage users to engage with the platform, and each other, to drive long-term health goals and encourage giving back.

Members will earn points for engaging in their personal journey, which they can redeem for rewards via an online rewards store. Reward categories will include merchandise (tablets, smart watches, and more), gift cards, or charitable donations.

The platform offers health benefits, engagement activities for members and families, rewards earned through accomplishments, and opportunities to give back to their local communities.

Foresters is planning to introduce the new well-being platform to all its members within 2021.

“Many insurtech platforms in the market today focus on the physical and mental aspects of health, but they don’t address the importance of purpose and giving back to your community, which has powerful well-being benefits,”

said Jim Boyle, President and CEO of Foresters.

“Our members who focus on improving their wellness, while also giving back through volunteer activities, are everyday heroes to their families and communities,”

Peter Ohnemus, President and CEO of dacadoo, said,

“We are pleased to enter into this relationship with Foresters, our first partner that is a fraternal life insurer, and look forward to providing world-class solutions customised to their members. As a leader in digital health solutions, it is exciting to collaborate with Foresters on their differentiated, purpose-driven approach.”

Featured image credit: Edited from Freepik