Web browser Opera with 380 million monthly active users globally and 50 million in Europe, has announced the launch of a new European e-wallet Dify.
Opera plans to first offer an in-browser cash back service for online shopping and to get its large European user base to install and use the Dify Wallet.
The beta version of the Dify app as well as cash back services are currently offered in Spain with more European markets to follow in the future.
In addition to the cash back integration, the initial version of the Dify app ships with a current account, a free virtual debit card issued by Mastercard, as well as Google Pay support.
The first version of the Dify app will allow consumers to receive e-commerce cash back for purchases made on partner websites accessed through the Opera browser. Those who choose to pay with the Dify card will receive additional cash back.
Opera users will also get access to a new smart shopping mode in the Opera browsers, providing access to the cashback service and shopping-related tabs while protecting the shoppers’ privacy by disabling third party extensions.
In the future, Opera’s plans include offering more wallet services like savings management, credit, investment opportunities and instant cashback.
Krystian Kolondra, EVP Browsers & EEA Fintech of Opera, said,
“Every day millions of people shop online and make their payments using the Opera browsers. Opera has a track record of growing audiences and then improving their experiences to make them more engaging.
We think this is one of the highest-potential areas: With Dify, we are making the browser and a superior wallet work better, together, to improve users’ shopping experience and also make it financially rewarding”.
Dify’s launch follows several corporate acquisitions and investments in the financial industry made by Opera. In January 2020, Opera announced its acquisition of Pocosys, an Estonian banking-as-a-service startup.
In July 2020, Opera announced its next step, an agreement to acquire Fjord Bank and also joined the Emerging Payments Association EU as a founding member in September 2020.
Featured image credit: Dify by opera
