The FinTech company MUUME, headquartered in Switzerland, announced its success in Series A with CHF 2.2 million finance from Heliad Equity Partners – a private equity company based in Frankfurt – and Family Office Keller – based in Zurich.

Heliad Equity Partners is lead by the successful entrepreneur and investor Hans Thomas Grossas. Family Office Keller are involved in the Swiss company MUUME Group AG in order to advance the further market entry and international expansion.

MUUME makes shopping and paying easy for consumers and businesses. With its concept for digital product data management and digital payment, MUUME is one of the most innovative platforms for digital self-service in daily consumption that consumers can use to effortlessly complete their purchases and orders in a customized manner on their smartphones.

At its core, MUUME deals with the digitization of everyday consumption processes, whether for product information and product presentation, shopping in stores or on the Internet or for ordering and paying for a service. The top priority here is to offer the consumer clearly defined added values. MUUME relies on custom solutions aimed at the respective dealer here.

MUUME is an expert in digital product data management and digital payment. To do this, MUUME at its core works with the digitization of everyday consumption processes, whether for product information and shopping in a store, for ordering and paying for a service or for shopping on the Internet. In the digital age, the consumer is directing digitization: In this way, traditional consumption processes become digital self-service processes on a smartphone. Shopping is thus becoming more effortless, informative, self-determined and mobile – always in conjunction with added values for the consumer and retail. MUUME is technology and payment method-independent and works according to the highest security standards.

Thomas Hanke, CEO of Heliad Equity Partners:

“We believe in the great potential and the USP of MUUME. We are pleased to join the company in its continued development and are convinced that MUUME will be successfully positioned in the Fintech market.”

Marco Samek, CEO & Co-Founder of MUUME:

“With Heliad, Hans Thomas Gross and the Family Office Keller, we have found three top investors who share our vision of digital self-service. This is an important validation for us. The funds will advance product development and geographic expansion.”