OpenAI and Intuit have announced a multi year strategic partnership that will bring new Intuit app experiences into ChatGPT and expand Intuit’s use of OpenAI’s frontier models under an agreement valued at more than US$100 million.

The partnership will extend Intuit’s use of OpenAI models across a range of functions within its platform.

It builds on Intuit’s long running investment in data, AI and fintech, enabling the company to deliver more personalised services at greater speed and scale.

OpenAI models will support selected Intuit artificial intelligence agents across its products.

These agents will assist with tasks such as cash flow forecasting, tax preparation and payroll management, operating under Intuit’s existing privacy, security and responsible artificial intelligence frameworks.

Intuit will also continue using ChatGPT Enterprise internally to support employee productivity.

“Intuit’s AI powered financial platform helps millions of people manage their finances and run their businesses,”

said Fidji Simo, Chief Executive of Applications at OpenAI.

“This partnership combines our most advanced models and global scale with Intuit’s platform capabilities to help everyone make smarter financial decisions and build more secure futures.”

Intuit apps will soon be accessible within ChatGPT, allowing users to take secure and personalised financial actions.

This will connect Intuit’s proprietary financial data and AI systems with OpenAI’s models.

“We are taking a massive step forward to fuel financial success for consumers and businesses, unlocking growth for both companies,”

said Sasan Goodarzi, Chief Executive of Intuit.

“Our partnership combines the power of Intuit’s proprietary financial data, credit models and artificial intelligence platform capabilities with OpenAI’s scale and frontier models to give users the financial advantage they need to prosper.”

Consumers will be able to use Intuit apps within ChatGPT to receive personalised insights and take relevant actions, including identifying suitable credit products, receiving clearer tax guidance, estimating refunds, connecting with tax specialists and improving their financial position.

For businesses, Intuit apps will provide tailored insights to improve cash flow, automate follow ups and support email marketing efforts, using real time business data.

The partnership aims to help businesses increase revenue and profitability through more targeted insights and reduced effort.

Featured image credit: Edited by Fintech News Switzerland, based on image by ttonaorh via Freepik