Red Bull Racing Honda has confirmed a new multi-year technical partnership with Tezos, a Luxembourg- based decentralised, open-source blockchain network, as the team’s official blockchain partner.

As part of this initiative, Red Bull Racing Honda will launch the team’s first ever range of digital collectible NFTs exclusively on the Tezos blockchain.

With Grand Prix fans still impacted by the global pandemic, the team is constantly looking to provide new, unique and immersive experiences as part of its fan engagement platform.

The energy efficient blockchain Tezos has been selected by the team to build its first ever NFT fan experience.

By design, Tezos uses a more energy efficient approach to secure its network which means it can operate cleanly, with minimal energy consumption and a negligible carbon footprint.

The core technical features of performance and energy efficient design, which are critical elements for the team both on and off track, proved key in Red Bull Racing Honda’s selection of Tezos.

Hubertus Thonhauser, Chair at Tezos Foundation said,

“We are excited that Red Bull Racing Honda has selected Tezos as the exclusive platform for this partnership and we are looking forward to welcoming them into the fast growing ecosystem of brands building NFT platforms on Tezos.

 

The Tezos blockchain is designed to evolve and adapt, doing so with security and performance in mind and in the most efficient ways possible. These principles are perfectly mirrored in the Red Bull Racing Honda team, and this is why we believe this to be a winning partnership.”