SEBA Bank AG, a fully licensed Swiss crypto bank, announced today its new brand identity: AMINA Bank AG. The group operates globally from its regulated hubs in Zug, Abu Dhabi and Hong Kong, offering its clients traditional and crypto banking services.

SEBA Bank made history in 2019 by becoming one of the first FINMA-regulated institutions to provide crypto banking services.

The name ‘AMINA’ stems from the term ‘transAMINAtion’, meaning transference of one compound to another. AMINA is a brand driven by perpetual change, bringing together the various ‘compounds’ of traditional, digital, and crypto banking to unlock new potential and growth for our clients. This vision of change represents the transformation of our clients’ financial future.

Franz Bergmueller, CEO of AMINA, said:

“We are delighted to introduce the world to our new brand identity. While we say goodbye to the SEBA name, we remain forever proud of the achievements made by the group under the former brand.

Current clients of AMINA Bank (formerly SEBA Bank) will be unaffected by the rebrand other than encountering the new name; all operations will be business as usual across the board.

The branch office based in Abu Dhabi and the subsidiaries in Hong Kong and Singapore will subsequently apply for a name change to align with the head office in Zug.

Featured image credit: AMINA webiste