Swiss Bitcoin Investment App Relai Hires Bitpanda’s Former Exec as New CMO

Swiss Bitcoin Investment App Relai Hires Bitpanda’s Former Exec as New CMO

by August 19, 2021

Zurich-based bitcoin investing startup Relai announced that Imo Bábics will join as Chief Marketing Officer to lead the company’s European expansion plans.

He brings over twelve years of marketing experience to Relai and a proven track record in growing a cryptocurrency startup. As the Head of Marketing at Bitpanda, Bábics built the Austrian fintech’s marketing department from the ground up within two years, paving the way for its future rapid growth.

Before Bitpanda, he worked at Universal Pictures in London, where he oversaw the implementation of launch campaigns for Universal’s theatrical releases across the EMEA region.

In June 2021, Relai raised CHF 2.5 million in a Series A round led by Swiss VC Redalpine which will be used to build the leading bitcoin investing app in Europe and obtain a financial intermediary license.

Julian Liniger, Co-founder and CEO of Relai

Julian Liniger

Julian Liniger, Co-founder and CEO of Relai said,

“We’re very excited to have Imo join the Relai team.


As an experienced marketer with a track record of taking startups to the next level, he will be a valuable addition to our executive leadership team as we move into the next phase of our growth.”

Imo Bábics, Chief Marketing Officer of Relai said,

“The best days for Bitcoin are yet to come as it’s shifting from being the domain of pure technologists to the domain of digital natives who are concerned with governments inflating their currencies and looking for ways to protect their savings.


I believe Relai has a unique opportunity to become the app of choice for the long-term bitcoin investor with its fast, secure, and hassle-free experience.”


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