Juspay has partnered with Visa to implement Click to Pay across Brazilian e-commerce platforms.

The collaboration aims to address two common challenges in online retail: high cart abandonment rates caused by complex checkout processes, and the need for secure transaction methods.

Click to Pay, based on the EMV Secure Remote Commerce (SRC) standard, allows consumers to complete purchases without manually entering card numbers, expiry dates, or security codes.

Visa cardholders can finalise transactions with a single click, using tokenised credentials, across devices and merchants.

Juspay’s platform supports the integration by providing merchants with a single, streamlined system. This simplified checkout process can help improve conversion rates.

The solution also incorporates advanced biometric authentication, such as passkeys, to enhance transaction security.

“Brazil is a priority market for Visa, and e-commerce growth here depends directly on consumer trust,”

said Leandro Garcia, Product Director at Visa in Brazil.

“Click to Pay is our answer for a payment that is both agile and secure. The partnership with Juspay ensures this innovation reaches the Brazilian market with the scale, agility, and technical excellence that merchants and consumers demand.”

“We’re proud to have Visa as a partner on this journey to optimise digital commerce,”

said Shakthidhar Bhaskar, LATAM Expansion Director at Juspay.

“By integrating Visa Click to Pay into our platform, we’re not just adding a feature; we’re removing the last major barrier between consumer desire and the completed sale for merchants.”

Featured image credit: Edited by Fintech News Switzerland, based on image by tahantanha10 via Freepik