Bitpanda, a Vienna-based cryptocurrency broker and European fintech unicorn, has announced a new partnership with FC Basel 1893, one of Switzerland’s most successful football clubs.
Since 2004, Novartis has been the primary sponsor of FC Basel.
However, the pharmaceutical company has decided to withdraw its sponsorship and will now focus its financial support solely on the youth and women’s teams moving forward.
Beginning with the 2025/26 season, Bitpanda will become the main sponsor of the club, marking the first time the company’s logo will appear on the front of a professional football team’s match kit.
The agreement, which is multi-year in nature, will also see the Bitpanda brand featured prominently at St. Jakob-Park, FC Basel’s home ground.
The move reflects Bitpanda’s broader strategy to establish a stronger presence in the Swiss market and expand into the world of sport.
Eric Demuth, CEO and Co-Founder of Bitpanda, commented on the partnership:
“As a sports enthusiast, I know how much heart, identity, and dedication there are in a club like FC Basel. This ingrained mentality and relentless drive for progress perfectly align with what we represent at Bitpanda.”
FC Basel President David Degen also welcomed the agreement, saying:
“We are proud and happy to welcome Bitpanda to the FCB family. We share a passion for innovation and the ambition to explore new paths. Bitpanda is a strong partner, rooted in the heart of Europe just like us.”
Beyond sponsorship and branding, the partnership will include the joint development of digital initiatives aimed at fan engagement, with both parties planning to create interactive content and explore links between football culture and the evolving world of digital investment.
Featured image credit: Bitpanda
