HSBC has appointed Alfonso Gómez as Chief Executive Officer of HSBC Swiss Private Bank and Country Head of HSBC Switzerland, effective April 27 2026.
Alfonso brings over 30 years of Swiss and international wealth management experience, most recently serving as CEO of BBVA Switzerland for more than 12 years.
His previous roles at BBVA include Director of Global Private Banking, Head of Private Banking for BBVA Spain and Portugal, and Country Manager of BBVA UK.
He has also held senior positions in corporate banking and trade finance across New York, London, Madrid and Zurich.
Alfonso will be based in Geneva and will report to Ida Liu, CEO of HSBC Private Bank.
He succeeds Daniel Calado, who had been interim CEO and will return to his role as Chief Financial Officer of HSBC Private Bank Switzerland and EMEA, and continue as a member of the executive committee.
Switzerland remains a key hub for HSBC’s wealth business, serving entrepreneurs and business owners across Asia, the Middle East and the UK.
Ida Liu said,
“We are delighted to welcome Alfonso whose extensive Swiss experience, strong leadership track record and commitment to client excellence make him ideally positioned to lead our Swiss Private Bank, an integral and strategically important part of our global franchise.”
Featured image credit: Edited by Fintech News Switzerland, based on image by user23413193 via Freepik
