Equippo Auction, an online marketplace for the construction industry, has introduced a new online heavy equipment auction concept that allows for a full refund regardless of the reason.

The company is shaking up the market for the sale of used construction equipment. The company sells virtual lots from sellers premises and its own two physical locations, in the port of Zeebrugge Belgium and in Domazan (Avignon) in France.

The Equippo concept: flexibility, agility and security

The “Money Back Guarantee” launched by Equippo overturns the historical principles of auctions and democratises an area previously reserved to professional buyers. The startup, created in 2014, makes an innovative offer for the sale of used construction equipment, entirely on the internet.

Without intermediaries, entrepreneurs can buy their second-hand equipment via the brand’s marketplace and its auctions.

Equippo’s service starts with a complete inspection of all machines; they are verified by the brand, which then provides bidders with detailed reports and photos, videos and functionality tests.

The startup also offers a transportation service to its buyers. It has a transparent delivery cost calculator, where the bidder knows the exact price of the transaction, delivery included, and it adapts during the auction – without restricting buyers on their choice of carrier.

It also offers a test period of 5 days or 25 hours of operation of the new machine acquired, on the work site after delivery. If the customer is not completely satisfied, Equippo offers a full refund regardless of the reason.

For sellers, the platform has created a simple and fluid service; free listings with rapid offers from qualified buyers all over the world. Sellers have the choice between price control and auctions without reserve. They can also use Equippo’s yards for free or save transport costs and sell from their own site.

Equippo is organising a huge upcoming auction

On October 28, Equippo is organising an auction with equipment in Belgium, France and other European countries. To participate, bidders must create an Equippo account and register for the auction on the website. On the day of the event, potential buyers can bid live, online, from their computer or can also pre-bid in advance via an automatic system.

With its own television studio to animate the sale, Equippo has digital auctions with human animation and live stream machine videos displayed using “green screen” technology.