The Fintech Marketing Hub, a global fintech marketing community, has released its selection of the world’s top 30 most influential fintech marketers for 2022, recognizing the professionals behind the sector’s success.
These 30 fintech marketers were selected by a judging committee based on the degree of their influence and achievements over the past year, taking into account their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and the notable achievements they’ve accomplished.
Of this year’s top 30 fintech marketers, 20 are based in Europe, and represent industry leaders including Tink, Starling Bank, Monzo and Lemonway. Today, we take a look at these 20 fintech marketing professionals, delving into their careers, and accomplishments.
Alberto Gerin, Head of Marketing and Communications, Modefinance
Alberto Gerin is the head of marketing and communications at Modefinance, an Italian fintech scaleup specialized in credit rating. At Modefinance, Gerin oversees the brand’s development, communication plan and growth functions, and has recently been guiding the company’s international expansion.
Gerin has more than 10 years of experience as a marketing professional and a non-conventional educational path which led to driving digital strategies in competitive industries, international markets, and fast-growing startups.
Amélie Arras, Marketing Director, Zumo
Amélie Arras is the marketing director of Zumo, a UK cryptocurrency wallet and payment platform. She joined the company in 2020 to help drive awareness of, and accessibility to, crypto.
She has a rather unique background in the fintech and financial services sectors. Many know her as the first woman to travel the world using only Bitcoin, demonstrating first-hand the real-life challenges of using an emerging payment method as well as the power of communities.
Arras’ personal mission is to bring fun and accessibility to the fintech and crypto space. She is passionate about supporting sustainable initiatives and collaboration in the finance and payments world.
Casper Emil Sciuto Rouchmann, Head of Marketing, United Fintech
Casper Emil Sciuto Rouchmann is the head of marketing of United Fintech, a UK-based company which provides banks and financial institutions with access to new technology and accelerate the implementation of these proven solutions. Prior to joining United Fintech, Rouchmann worked in multiple software-as-a-service (SaaS) unicorns, including Trustpilot and Templafy. He brings a unique growth hacking mindset to the table, and combines strategic knowledge with hands-on abilities in order to create something truly unique.
Rouchmann also advises startups and is also a renowned public speaker, having talked at more than 30+ events and numerous podcasts, and advised more than 40+ startups.
Christophe Langlois, Global Head of Fintech Marketing, Finastra
Christophe Langlois is the global head of marketing, fintech and developer ecosystem of Finastra, a UK-based financial software provider. Langlois is a marketer, growth hacker and relationship builder with a unique experience working client-side, agency-side and as an independent advisor for a number of global data, software and SaaS solution providers.
Prior to joining Finastra, Langlois held positions at the Fintech Power 50, IBM, WPP, Bazaarvoice, SWIFT, Lloyds TSB, Accuity and Societe Generale, where he helped design and implement successful marketing and business development programs leveraging best-of-class strategies fully leveraging digital marketing, content marketing, influencer marketing, social media, events, SEO and research.
Ingrid Anusic, Marketing Director, Moneyhub
Ingrid Anusic is the marketing director of Moneyhub, a UK-headquartered data and payments company. She is responsible for running Moneyhub’s marketing and PR in order to build brand awareness and support the scaling of the business.
Anusic’s expertise lies in helping technology companies grow by focusing on positioning, lead generation, employee engagement, and branding. With previous experience at US payment gateway NMI, where she led the marketing and PR strategy for Creditcall’s acquisition by NMI, she also implemented NMI’s employee engagement and CSR strategies. Anusic helped the company move from 20 to 200+ employees, and supporting the creation of the largest independent payment gateway in the world.
Irina Nicoleta Scarlat, Chief Growth Officer, Bitpanda
Irina Nicoleta Scarlat is the chief growth officer of Bitpanda, an Austrian cryptocurrency startup. Scarlat has more than 12 years of business experience, 10 of them in tech.
Prior to joining BitPanda, Scarlat spent three years with Revolut where she joined as country manager for Romania in early 2018 and grew the local market from 20,000 to almost 1.5 million users. She then built Revolut’s growth machine, led the growth teams in Central and Eastern Europe (CEE) and, later on, their global growth department, shaping Revolut’s growth journey from 1 million to 15 million users globally.
Before joining forces with Revolut, she led the marketing efforts of Uber in Romania, shaping the local strategy and working on strategic regional projects and initiatives. During her time at Uber, she launched three cities, scaled the market to 1 million users and built the marketing team from scratch.
Jonathan Nyst, CMO, Monizze
Jonathan Nyst is the CMO of Monizze, a developer and provider of an electronic extra-legal benefit improving companies’ performances as well as the wellbeing of their employees.
Nyst is a full stack marketer with over 10 years of experience across Europe and Southeast Asia. In his previous role at BigPay, he led the marketing function for the first challenger bank in Southeast Asia and was part of the executive team that secured US$100 million in one of the large Series A funding rounds in the region.
In his free time, Nyst also provides consultancy services for early stage Web3 projects around the globe.
Karine Coutinho, VP of Marketing and Brand Communications, Lemonway
Karine Coutinho is the vice president of marketing and brand communications of Lemonway, a French payment institution. She has more than 10 years of experience in business-to-business (B2B) marketing and communications in the financial services industry and fintech.
Prior to joining Lemonway in 2018, Coutinho spent nearly eight years at Efma, an association gathering more than 3,000 financial institutions at a global level, with the goal to foster innovation and digital transformation among these companies. There, she was the deputy managing director, supporting the CEO and the board in the definition of the strategic roadmap, whilst leading key fintech-related projects in collaboration with established tech providers like Microsoft and SAP, and consulting firms like McKinsey, Accenture, Deloitte and Capgemini.
Leeya Hendricks, CMO, Delta Capita
Leeya Hendricks is the CMO of Delta Capita, a managed services, technology solutions and consulting provider. At Delta Capita, Hendricks leads and manages two strategies as she also performs the CMO role for Delta Capita’s parent company, Prytek, a multinational technology group that runs a number of verticals.
Prior to Delta Capita, Hendricks worked for leading tech giants like Oracle, IBM, Accenture, Gartner and Kurtosys in the US, Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC). She is a regular speaker at conferences, summits and universities on all things tech and marketing. She’s a chartered marketer, fellow of the Chartered Institute of Marketing and a member of the Forbes Communications Council.
Mai Fenton, CMO, Superscript
Mai Fenton is the CMO of Superscript, a London-based Series A tech scale-up that provides flexible, customizable business insurance for small businesses by monthly subscription. At Superscript, Fenton is responsible for all aspects of the brand marketing activity, both digital and offline, and work closely with the data and product teams to develop effective high-growth strategies. She also led the company’s successful rebrand in 2020, and oversees the accelerated growth of the active customers base and revenue per user.
Fenton has over 20 years of experience in digital marketing for startups and established brands across consumer packaged goods (CPG), e-commerce, tech and lifestyle, focusing on scaling brands and driving profitable growth.
Mariette Ferreira, Marketing Director, 11:FS
Mariette Ferreira is the marketing director of 11:FS, a challenger fintech consultancy, where she oversees all things content, brand, product, performance and community. She is a skilled marketing professional with extensive experience across the full marketing mix and implementation of agile marketing.
For the past seven years, Ferraira has worked in full mix marketing roles across education, manufacturing, and fintech, and co-hosted 11:FS’s Fintech Marketing Podcast.
Melanie Gabriel, Co-Founder and CMO, Yokoy
Melanie Gabriel is the co-founder and CMO at Yokoy, a Swiss fintech company that uses artificial intelligence (AI) to automate corporate expense, invoice and credit card processes of midsize and large enterprises.
Gabriel holds a master’s degree in business management from the University of St. Gallen (HSG) and is an advocate for more diversity in the tech and innovation industry as a board member at We Shape Tech. She recently received the Female Innovator of the Year Award and was recognized as one of 100 Digital Shapers.
Polly Gilbert, Marketing Director, Tembo
Polly Gilbert is the marketing director of Tembo, a UK-headquartered fintech startup specialized in smart family lending. At Tembo, Gilbert leads the brand, growth, PR and customer success functions.
Prior to joining Tembo, Gilbert co-founded TAP London, a tech-for-good organization which connected generous Londoners with local homelessness services through contactless technology. Now run by the Mayor of London, TAP has raised half a million pounds for charity and provided hundreds of hours of employment for homeless Londoners.
Rachel Kerrone, Director of Brand and Marketing, Starling Bank
Rachel Kerrone is the director of brand and marketing of Starling Bank, an award-winning digital challenger bank in the UK. She joined Starling Bank nearly five years ago to be part of the brand’s ambition to change banking for good, having worked in marketing roles at some of the world’s largest financial services organizations.
Kerrone is a marketing and brand specialist that has worked in global teams for some of the world’s biggest financial services organizations, including the Royal Bank of Scotland, JP Morgan, and ABN AMRO.
Kerrone’s specialist areas include brand, strategic planning, integrated marketing campaigns, partnerships, sponsorships and events.
Richard Cook, Social Media Manager, Monzo
Richard Cook is the social media manager of Monzo, a UK-based online bank, where he’s been since 2018. At Monzo, Cook is helping shape the brand’s strategy and works with teams across the whole company to make sure that the Monzo brand has a strong presence on all social media channels.
Prior to Monzo, Cook spent over six years at the Swedish music tech giant, Spotify.
Shameer Sachdev, Founder and Managing Director, Growth Gorilla
Shameer Sachdev is the founder and managing director of Growth Gorilla, a UK-based growth marketing agency focused on helping fintech companies.
Originally launching his career in financial services as an equity broker, Sachdev has worked for big brands like Alexander David and Barclays Wealth. He then moved on to focus more on client acquisition and eventually became marketing director at well-known online trading platform provider Spread.
Now, Sachdev is on a mission to share expertise from all corners of the fintech industry with his clients through innovative strategies and experimental techniques. As part of this mission, he has created The FML Podcast to help provide the fintech community with unique and valuable insights that can help deliver real growth results.
Signe Julie Valeur Bodholdt, CMO, Lunar
Signe Julie Valeur Bodholdt is the CMO of Lunar, a Danish digital bank. She started her career in the telco industry, first as department director for TDC Online, then as the sales and marketing manager in Oister, and in 2014, she became CEO of CBB and Bibob.
Before joining Lunar, she worked in Dubai as chief commercial officer for Virgin Mobile with the responsibility to launch Virgin Mobile in the United Arab Emirates (UAE). She joined Lunar in 2017 and has helped the company go from 15,000 to 350,000 users across the Nordics.
Smita Gupta, VP Global Marketing, Tradeshift
Smita Gupta is a the vice president of global marketing of Tradeshift, a US-headquartered, cloud-based business network and platform for supply chain payments, marketplaces, and apps. At Tradeshift, Gupta is helping shape the growth and vision of the company as it scales.
Prior to joining Tradeshift, Gupta worked at some of the world’s leading tech companies like Finastra, Tata Communications and Cisco, and led global teams to deliver business growth through new models of platform and marketplaces development.
She is an award-winning global industry thought leader with deep experience across SaaS, cloud computing, and fintech, a regular event speaker and influencer, and an advisor to startups.
Sylwia Linden, VP Marketing, Tink
Sylwia Linden is the vice president of marketing of Tink, Europe’s leading open banking platform expanding rapidly across Europe as part of Visa.
Linden has 20 years of international leadership experience across tech and financial services. She is a recognized marketing professional, and has spent her career challenging conventional approaches to sales, marketing and design.
Prior to joining Tink, Linden held positions at Accenture, Brilliant Future, and Netsurvey.
Travers Clarke-Walker, CMO, Thought Machine
Travers Clarke-Walker is the CMO of Thought Machine, a UK-based company that builds cloud-native technology for banks. He heads up Thought Machine’s sales and marketing teams, and is responsible for leading business development, customer acquisition, and brand building activities to drive global growth.
Clarke-Walker has 20 years’ board level experience scaling regional sales and marketing across software, banking, energy and retail industries. Before joining Thought Machine, he was the CMO of Fiserv and the managing director of Barclays where he led the market launch of peer-to-peer (P2P) payment app PingIt. Prior to this, Clarke-Walker was responsible for launching EDF Energy into the UK, as well as building their pioneering Nectar scheme.
