Visa has renewed and expanded its global partnership with Red Bull F1 Team’s Oracle Red Bull Racing and Visa Cash App Racing Bulls.
The multi‑year agreement maintains Visa as Title Partner of both teams and their F1 Academy Programme, introducing new branding rights, hospitality assets, and experiential opportunities.
“This renewal reflects the extraordinary momentum we’ve built with Red Bull Racing Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce,”
said Frank Cooper III, Chief Marketing Officer, Visa.
“Both Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways, and this next chapter expands how we show up across the sport.”
Under the renewed agreement, Visa retains key partnership status with Oracle Red Bull Racing, including high‑impact on‑car branding, notably on the front wing of the RB22, and exclusive rights within the retail banking category.
The partnership extends to the F1 Academy, supporting two cars on the grid, while broadening access to premium experiences.
Paul Gandolfi, Chief Commercial Officer, Oracle Red Bull Racing, said:
“With Red Bull, we sit at the epicentre of sport, entertainment and lifestyle meaning we are strategically positioned to bring globally recognised industry leaders, like Visa, into the sport as we embark on a new era of Formula 1.”
The renewal also continues Visa’s title partnership with Visa Cash App Racing Bulls and the VCARB Academy Programme, reaffirming its support for women in motorsport.
Featured image credit: Visa
