Meniga, provider of AI-powered digital banking solutions, announced that it has expanded its business to the US, with a dedicated team appointed to drive sales operations.
The new US team – operating remotely before opening planned premises in New York in 2021 – will be headed up by North America Heads of Sales, Wim Van Lerberghe and Paul Renken.
The team has been established in response to increasing demand in the sector for digital solutions; a demand that has accelerated due to the pandemic and the need to help customers live better financial lives.
Meniga’s suite of products is said to enable America’s traditional banks to improve their offering to customers, against a growing number of challengers and technology giants such as Apple, Amazon, Google, and Facebook, which are currently grabbing significant shares of the market.
Wim Van Lerberghe has more than two decades’ experience in international B2B financial services sales, with the past few years spent in the technology sector, particularly focusing on scaling fintechs in the US as co-founder of consultancy firm Advintro.
Paul Renken, also a co-founder of Advintro, brings expertise in sales, strategy and business development from numerous top-level roles within the technology, financial services and investment banking sectors in the US.
With Wim and Paul establishing Meniga’s US footprint, the new office is currently running as a remote operation before moving to physical premises based in New York in 2021.
By opening its doors in the US, Meniga is said to be consolidating its global market presence, with over 165 banking partners across more than 30 countries, and offices in London (its HQ), Reykjavik, Stockholm, Warsaw, Barcelona and Singapore.
Paul Renken, North America Head of Sales, commented,
“We see banks as the bastions of the customer, designed to protect and manage assets, particularly during such a financially unstable climate. However, in order to remain competitive this means they also need to move, and digitalise, with the times. With Meniga’s technology and expertise, banks all across the States will be able to achieve this.”
Georg Ludviksson, CEO and Co-founder of Meniga said,
“Meniga created the digital standard for banks in Europe, with our banking partners now proudly leading the way when it comes to personalised services and customer engagement. We know that the unrivalled expertise and local market insight brought by Wim and Paul will allow us to fully export our technology to the US, granting American banking partners access to cutting-edge digital products and apps that their customers will love to use every day.”
Meniga recently raised €8.5 million during a strategic investment round led by its client Groupe BPCE.
Featured image: Edited from Unsplash
