French Business Planning Startup Pigment Announces $145 Million Series D

French Business Planning Startup Pigment Announces $145 Million Series D

by April 11, 2024

Paris based Pigment announced a $145 million series D funding round, led by ICONIQ Growth. Sandberg Bernthal Venture Partners, as well as several other existing investors including IVP, Meritech, Greenoaks and Felix Capital have also participated in the round.

Pigment was started with one problem in mind: to simplify and inform how business teams plan and make decisions in an increasingly complex environment. Complexity kills efficiency, and it’s everywhere in modern business: constantly shifting macro-conditions that add uncertainty to decision making, disjointed tech solutions, vast volumes of unmanageable data, and organizational silos all play a role.

Indeed, two-thirds of business leaders say their organizations are overly complex, and as a result Pigment’s own research revealed that 89% of finance leaders are making decisions every month based on inaccurate or incomplete data.

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Matt Jacobson

Matt Jacobson

“We are exceptionally confident that Pigment is successfully addressing a clear and very large need in the market. This confidence in the market, product and team drove our enthusiasm to continue to support the company’s continued success.”Matt Jacobson, General Partner, ICONIQ Growth


So what are Pigment’s plan?

Raising money is fantastic, but it’s important to have a strategy for it.  Here’s what’s in store for Pigment soon.

1. Build on ease of use to ensure continued adoption

2. Double down on Pigment’s scenario planning capabilities

3. Expand our support for xP&A capabilities

4. Scalability

5. Bolster the team



Featured image credit: Eléonore Crespo and Romain Niccoli, Co-Founder and Co-CEO at Pigment