Tenity has invested in AAZZUR  oversubscribed £2 million funding round, alongside Haatch Ventures, Alert Venture Foundry, Alumni Ventures, Great Stuff Ventures, and Tyr Ventures.

AAZZUR is a UK-based orchestration platform that enables businesses to embed financial products, across banking, cards, lending, and wealth, without building in-house solutions.

Maxim Leer, Principal at Tenity, led the investment and said:

“Most companies and brands won’t become fintechs themselves but will increasingly collaborate with fintech partners. That’s where real value is created: new revenue streams, stronger customer loyalty and, ultimately, competitive edge.”

AAZZUR will use the funding to expand its use cases across financial verticals, accelerate go-to-market activities, and strengthen its position as a platform for embedded finance integration.

The company has reported strong year-on-year revenue growth and a triple-digit growth trajectory.

Philipp Buschmann, CEO of AAZZUR, noted:

“In 2020 we pivoted into what became ‘Embedded Finance’. We were one of the first in Europe to do Orchestration, and the Tenity team (then F10) helped us with our first positioning and essential market/user feedback.”

For Tenity, the investment reflects a focus on infrastructure that supports collaborative embedded finance solutions.

Featured image credit: Edited by Fintech News Switzerland, based on image by thanyakij-12 via Freepik