Swiss media TX Group continues to bolster its fintech portfolio by being the lead investor in digital financial advisor Selma Finance’s Series A funding round.
The Swiss-Finnish fintech Selma Finance, with offices in Zurich as well as Helsinki, makes investing simple and financial advice accessible to everyone. With its smart advisor Selma, the fintech aims to help people to build and manage their investments tailored to their financial life.
Selma Finance is regulated as an independent financial advisor in Switzerland and partners with Swiss Saxo Bank and VZ VermögensZentrum.
The digital asset manager currently employs 10 people and already has more than 3,200 paying users in Switzerland. The funding from TX Group will allow Selma Finance to continue expanding its services in Switzerland.
Patrik Schär, CEO of Selma Finance said,
“We have found an ideal partner with the TX Group, which shares our vision of making high-quality financial advice more accessible, affordable and friendlier for everyone.”
Samuel Hügli, Head Technology & Ventures and member of the Group Management of the TX Group said,
“Selma Finance is another important addition to our existing fintech portfolio, which we are continuously expanding. We will provide active support with our expertise in the areas of technology, data analytics, marketing, product and business development. We have found the team around Patrik Schär convincing with their vision of making financial advice simple and accessible. I look forward to working together.”
TX Group had also recently lead the funding round for lending platform Lend with an investment of CHF 5.5 million.
