Heroes Secures US$200 Million to Acquire More Amazon Merchants and Upscale Them

Heroes Secures US$200 Million to Acquire More Amazon Merchants and Upscale Them

by September 2, 2021

Heroes, a London-based e-commerce company which acquires, operates and scales top performing Amazon brands, announced the closing of a US$200 million fundraise from US-based investor Crayhill Capital Management.

The fundraise will facilitate the next phase of Heroes’ rapid growth and enable it to acquire and scale consumer brands across the globe.

Since its launch in October 2020, Heroes has scaled its business in the UK, the EU, North America and Asia, and through multiple acquisitions has built a portfolio of category-leading consumer brands operating on global Amazon marketplaces.


Heroes integrates acquired brands onto its own tech-enabled and operational platform post acquisitions and rapidly scales the brands through operational optimisation across logistics, marketing, channel expansion and internationalisation.

Heroes uses a proprietary approach to identify, assess, acquire and optimise e-commerce brands which enables it to complete brand acquisitions in as little as three weeks.

Riccardo Bruni, Co-founder of Heroes

Riccardo Bruni

Riccardo Bruni, Co-founder of Heroes said,

“By adding this significant amount of capital, we now have a high level of flexibility in executing on our growth plans and significantly expand and further diversify our brand portfolio.


We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands.”

Featured image: Heroes’ founders

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