Baloise’s Insurtech Arm FRIDAY Expands To France

Baloise’s Insurtech Arm FRIDAY Expands To France

by March 9, 2021

FRIDAY, a Berlin-based insurtech which is a Baloise subsidiary, has announced its expansion into the French market.

FRIDAY currently has a team at four offices namely Paris, Berlin, Warsaw and Luxembourg.

Launched by Baloise as part of its Simply Safe strategy in 2017, the digital insurer has acquired over 100,000 customers.

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Tech entrepreneur Jehan de Castet and insurance manager Maud Mariani will head up the FRIDAY team in France.

Jehan de Castet has already founded two successful insurtech companies, and also founded and managed LesFurets, the leading price comparison site in France. His second company, Fluo, has optimised online insurance advice.

In building up the French arm of FRIDAY, Jehan de Castet can rely on Maud Mariani and her business development experience in the insurance sector. Maud Mariani was previously the global head of business development at Generali Group’s EuropAssistance.

Jehan de Castet.

Jehan de Castet

“FRIDAY is a role model for the future of the insurance industry. Customers everywhere want a new and straightforward way of managing insurance. In France, the way people use insurance products has changed dramatically due to the effects of the coronavirus pandemic.


I am delighted to be leading FRIDAY France to success from our Paris office,”

said Jehan de Castet.

Gert De Winter, CEO of the Baloise Group.

Gert De Winter

“The launch of FRIDAY in France is a crucial step in the digital strategy at Baloise. The expansion shows how digital insurance solutions that are firmly aligned with customer needs can not only be rapidly scaled but also easily launched in new markets.


I am particularly proud that we are taking this step with FRIDAY, as insurtech is one of the key initiatives of Simply Safe, which Baloise has developed from scratch,”

said Gert De Winter, CEO of the Baloise Group.


Featured image credit: Edited from Pexels