Zurich Insurance Group (Zurich) has launched the Zurich AI Lab, an initiative led by Group CEO Mario Greco to explore the use of AI in transforming the insurance industry.

The AI Lab aims to integrate academic research with Zurich’s insurance and technology expertise to develop practical AI-driven solutions.

Its goal is to enhance customer experience, improve operational efficiency, and contribute to the evolution of insurance business models.

The initiative is a collaboration between Zurich, the Institute of Management & Strategy at the University of St. Gallen, and ETH Zurich’s Agentic Systems Lab.

Based across St. Gallen, Zurich, and Singapore, the programme brings together PhD and master’s students, Zurich’s senior leaders, and academic experts.

Zurich’s Group Chief Information and Digital Officer Ericson Chan and Group Chief Transformation Officer Carlos Rey de Vicente will serve as executive sponsors, alongside Prof. Dr. Karolin Frankenberger from the University of St. Gallen and Prof. Dr. Elgar Fleisch from ETH Zurich.

The AI Lab will also publish research on the role of AI in reshaping insurance strategy, business models, and customer interaction, contributing to wider industry and academic understanding.

“AI has proven its significant value by enabling us to better serve our customers, reduce response time, and deliver more accurate risk information. The Zurich AI Lab is our moonshot factory, bringing together business and technology expertise with cutting-edge research to pioneer the next generation of insurance solutions,”

said Mario Greco, Group Chief Executive Officer, Zurich Insurance Group.

Featured image credit: Edited by Fintech News Switzerland, based on image by mizkit via Freepik