HubSpot has announced a €40.35 million investment in an AI-native R&D programme in Ireland, supported by IDA Ireland.
The programme will focus on foundational AI systems engineering, covering AI platforms and ecosystem, product and infrastructure, and AI-native go-to-market transformation.
It aims to strengthen HubSpot’s AI capabilities and support the company’s goal of reaching 500,000 customers by 2028, up from more than 288,000 across 135 countries.
The initiative will develop scalable AI platforms, tools, and interfaces for faster and safer deployment across HubSpot’s product suite and partner ecosystem.
It will also embed AI into the company’s core infrastructure and products to improve performance, reliability, and customer outcomes.
Additionally, it will reimagine HubSpot’s internal workflows and customer-facing processes in an AI-native way.
“This is a strong vote of confidence in HubSpot’s AI-native R&D vision,”
said Rich Archbold, GM and SVP Business Systems, Security & BizTech at HubSpot.
“With support from IDA Ireland, we can anchor more of our most advanced AI systems engineering in Ireland and accelerate the multi-year AI-native transformation of our platform. Ireland is at the heart of that strategy, and the depth and ambition of the engineering and AI talent here gives us the confidence to take on some of our most complex technical challenges.”
HubSpot employs approximately 1,300 people in Ireland, including over 350 in R&D. While most are in County Dublin, 37% are based elsewhere, reflecting a national footprint.
The company operates a hybrid model to access talent across the country and support regional economic participation.
Featured image credit: Edited by Fintech News Switzerland, based on image by dasun404malaka via Freepik
