Bitpanda has officially launched in the UK, offering British investors access to more than 600 digital assets, the most comprehensive selection on the UK market.

Bitpanda has over 7 million users across Europe and holds multiple regulatory licenses outside the UK.

Its offering includes a wide range of digital assets, from well-known cryptocurrencies such as Bitcoin and Ethereum to emerging tokens and stablecoins.

Users also have access to selected crypto indices, market analysis, and educational content, with the aim of supporting long-term and informed investing.

Bitpanda provides a secure and intuitive platform for accessing crypto assets, suitable for both beginners and experienced investors.

Eric Demuth, Co-founder and CEO of Bitpanda, said:

“The UK is a global financial hub and home to investors who are financially knowledgeable and tech-savvy. Demand for crypto assets is growing rapidly, and we are here to serve it. We believe the UK will become one of our largest markets over the next two years, and our goal is simple: to offer the best, safest, and most comprehensive way to invest in crypto assets in the UK. Today’s launch is just the beginning.”

In addition to its trading platform, Bitpanda is bringing its B2B infrastructure arm, Bitpanda Technology Solutions (BTS), to the UK.

BTS enables banks, fintechs, and other financial platforms to develop and offer digital investment products through a white-label solution.

BTS already works with major institutional partners such as Deutsche Bank, Société Générale, Raiffeisen, and LBBW and forms a key part of Bitpanda’s strategy to expand access to crypto assets and their adoption worldwide.

To support its ambitions in the UK and continue developing a market-tailored product and offering, Bitpanda has announced the appointment of Pantelis Kotopoulos as UK Country Director, supported by a local team.

As part of today’s market launch, Bitpanda has entered a multi-year global partnership with FC Arsenal, becoming the club’s official crypto trading partner.

The collaboration aims to increase awareness and understanding of digital assets among fans and investors, providing them with information and tools to engage with their finances safely and responsibly.

The partnership also represents a further step in Bitpanda’s international involvement in sports.

Featured image credit: Edited by Fintech News Switzerland, based on image by EyeEm via Freepik