BNPL Player Klarna Launches in-App Shopping Feature for UK’s Users

BNPL Player Klarna Launches in-App Shopping Feature for UK’s Users

by June 7, 2021

Swedish Buy Now, Pay Later (BNPL) firm Klarna has launched its shopping app where UK’s users can pay in three monthly installments at any online retailer, regardless of whether they’re partnered with the firm or not, directly through the its app.

The feature is already live in other markets including the US, Australia and Sweden where the app is used by 6.5 million people on average each month and the pay later interest-free feature has been used over 12.8 million times to make a purchase through the app.

It will also integrate monthly budgets and personal spending limit functionalities for users to set and remain in control of their spending.

Additional features include personalised wish lists and curated content based on consumers’ interests and their favourite stores, price drop notifications, thousands of deals updated daily, and lists of retailers for users to decide where to buy their favourite product, at the best price.

Sebastian SiemiatkowskiSebastian Siemiatkowski, CEO of Klarna said,

“Shoppers now can interact with their favourite retailers without having to leave the Klarna app, to create a smooth, safe and frictionless shopping experience.


Our one stop shop app is the future of shopping, it creates a truly personalised and bespoke service for every user and liberates consumers from ever paying more than the price of the product.”