Swedish Buy Now, Pay Later (BNPL) platform Klarna announces the launch of its shopping app in Switzerland. Besides searching for inspiration and products, all purchases can be made directly via the Klarna app.

Users will also be able to manage their own finances through the app and manage entire return processes including all from returns and complaints to refunds.

The Klarna app is already the one-stop shop for 18 million monthly users in 17 countries, including Germany, Austria, the US and UK.

With the launch of the app, Klarna aims to enhance the entire shopping experience for all users, responding to the constantly changing needs of consumers who increasingly desire more flexibility, convenience and control when shopping online.

In addition, further app functions will be introduced successively during the upcoming months.

Klarna said that the app gathers around one million new users worldwide every month.

This development reflects the global trend towards increased demand for mobile shopping, which is also evident in Switzerland: 75%2 of Swiss consumers prefer to shop online via smartphone.

Thomas Vagner, Country Manager DACH at Klarna said,

“After being present in Switzerland for years with our Klarna payment products and working here with established merchants such as H&M, Campz, Bikster, Mango or Calida, launching the Klarna app is the logical next step for us.

 

This allows us to offer all Swiss consumers an improved shopping experience in the future and thus cater to their preference for mobile shopping.”