Bianca End has been appointed Country General Manager at Nexi Switzerland as of 29 September.
She succeeds David Gebhardt, who has led the company on an interim basis since October 2024.
End brings more than 20 years of international experience in the technology and digital industries.
Most recently, she served as Head of Field Sales Corporate at Google Cloud Switzerland and was part of the Google Cloud Alps leadership team.
In that role, she was responsible for business development with clients from both traditional and digitally driven sectors and led a team focused on expanding Google Cloud’s business in Switzerland.
Before joining Google, she spent eight years in various leadership positions at Microsoft in the areas of midmarket and small business, channel marketing, and enterprise services sales.
“I am very pleased that Bianca End has taken on responsibility for Nexi Switzerland. With her clear focus on growth and collaboration, as well as her proven expertise in digital transformation, she is an excellent fit for Nexi and our expansion strategy in the field of omnichannel payment solutions,”
said Thomas Spreitzer, CEO Nexi DACH.
“The business with small and medium-sized enterprises is particularly important for us in Switzerland. Bianca End’s experience in this area is a great asset for continuing our growth strategy in this segment.”
David Gebhardt assumed the role of Country General Manager of Nexi Switzerland on an interim basis in October 2024, following the departure of Marianne Bregenzer, who led the company for six years.
During the transition period, he successfully continued business development and provided key contributions to the company’s strategic direction.
Featured image credit: Edited by Fintech News Switzerland, based on image by mrsiraphol via Freepik
