Nexi has announced the launch of WeChat Pay in Switzerland, just in time for the Chinese New Year celebrations.
As a trusted travel companion for millions, WeChat offers a multifunctional app that seamlessly integrates communication, entertainment, bookings, and payment options.
Now, Chinese tourists visiting Switzerland can enjoy the convenience of using WeChat Pay, also known as Weixin Pay, to make purchases with ease.
Chinese tourists, who typically spend an average of CHF 380 per day, represent a significant consumer group for Switzerland’s tourism and retail sectors.
Their fondness for shopping abroad, coupled with their appreciation for Switzerland’s natural beauty and exceptional product quality, makes them key contributors to the Swiss economy.
With over 1.3 billion active monthly users, WeChat is one of China’s most popular platforms, and WeChat Pay is a prominent feature within the app.
This versatile e-wallet allows users to complete transactions quickly and securely, whether for shopping, dining, or booking experiences during their stay.
Furthermore, WeChat’s social features, such as sharing and rating purchases within the app’s community, offer valuable exposure for retailers, creating a powerful platform for both recommendations and increased reach.
Nexi’s introduction of WeChat Pay to Switzerland enhances the country’s appeal as a destination for Chinese travellers, streamlining their experience while supporting local businesses and tourism ventures.
Featured image credit: edited from freepik
