Worldline has introduced Click to Pay for recurring payments in Europe, allowing international merchants to integrate one-click checkouts across recurring and stored credential payments.

The capability is available on Global Collect, the global cross-border payments platform of Worldline.

The service targets digital-first businesses looking to scale subscription models across multiple markets, while seeking to increase conversion rates and protect recurring revenue streams.

According to data from Worldline, checkout friction and payment failures remain significant obstacles to growth in digital commerce.

Click to Pay can increase checkout conversion by up to 6%, while involuntary churn from expired or reissued cards causes up to 40% of total subscription churn.

By extending this feature, the company aims to help merchants improve both customer acquisition and long-term retention.

“With Global Collect, we help international merchants convert more sign-ups into long-term revenue by reducing checkout friction and avoiding payment failures,”

said Gertjan Dewaele, Head of Product and Technology at the Global Commerce division, Worldline.

During the initial transaction, the system securely stores tokenised payment credentials. Tokenisation replaces sensitive card data with secure digital identifiers used for subsequent billing cycles.

The system automatically updates these tokens when payment cards are renewed or replaced, helping avoid interruptions in billing cycles.

The company designed this automation for businesses in software-as-a-service, streaming, gaming, and digital memberships, where acquisition and retention directly drive profitability.

Built on EMVCo Secure Remote Commerce standards and supported by major card schemes, the solution allows consumers to register once.

Shoppers can then check out instantly across participating merchants without manual data entry, passwords, or lengthy forms.

For merchants, the integration promises higher conversion through faster checkouts, reduced involuntary churn via updated tokens, and simplified compliance.

Worldline stated that 89% of consumers rate the payment method equal to or better than other digital checkout options. The new capability will be live on the Global Collect platform starting 30 July 2026.

Featured image credit: Edited by Fintech New Switzerland, based on image by Worldline