Swiss Online private bank Alpian announced the introduction of Alpian PULSE, a new banking service designed specifically for young adults aged between 18 and 25.
Alpian PULSE was created to align with the financial growth and lifestyle aspirations of this age bracket, offering two-year complimentary access to Alpian’s premium banking services. After this introductory phase of two years and up to the age of 26, access to Alpian’s banking services will cost these young adults a monthly fee of CHF 5. In collaboration with Titolo, a well-known Swiss-based retailer of sneakers and streetwear, the package also includes a CHF 100 voucher, enhancing the value of the banking experience.
Gianmarco Bonaita, CEO of Alpian, articulates the rationale behind this move, stating,
“Our intention with Alpian PULSE is clear. We’re here to support the financial growth of young adults. With Alpian PULSE, we offer them the opportunity to lay a firm foundation in premium banking for a financially strong future. This is how we’re
investing in the potential of the new generation.”
The rollout of Alpian PULSE underscores the bank’s commitment to adapt to and meet the evolving needs of its clientele. It is part of Alpian’s broader strategy to foster early financial literacy and empowerment among the youth while establishing a long-term relationship with the upcoming generation. Alpian, a Swiss bank licensed by FINMA, is known for blending the convenience of digital banking with professional wealth management through an intuitive app.