OpenAI has acquired AI personal finance startup Hiro, with the acquisition signalling a deliberate push into specialised financial agents, as reported by TechCrunch.
The deal functions primarily to recruit talent, bringing Hiro founder Ethan Bloch and his ten-person team to the ChatGPT developer.
The standalone Hiro application will cease operations on April 20 2026.
Hiro will permanently delete all user data from its servers by May 13 2026. The startup confirmed that customer financial information will not transfer to OpenAI.
Founded in 2023, Hiro built an automated tool designed to act as a personal CFO.
The application allowed consumers to input salary, debt, and monthly expenses to model various financial scenarios.
Hiro built its tool with a strict focus on mathematical accuracy.
Users could verify the specific calculations produced by the AI, addressing a known weakness of large language models in numerical reasoning.
“As we got to know the team at OpenAI, it became clear that joining forces would give us the opportunity to pursue that vision at a much larger scale for a much broader audience,”
said Ethan Bloch, Founder, Hiro.
The OpenAI Hiro acquisition follows the developer acquiring another AI personal finance application, Roi, in 2025.
These purchases indicate a strategy to develop autonomous financial agents capable of completing complex tasks rather than simply answering queries.
Following the OpenAI Hiro acquisition, European wealthtech companies face a shifting market.
The integration of high-precision financial modelling into mainstream tools like ChatGPT sets a new benchmark for automated advisory services in regions like Switzerland.
Featured image credit: Edited by Fintech News Switzerland, based on image by Dikarte via Freepik
