Author: Julien Brault

Author

Julien Brault

Julien is a former economic journalist and fintech entrepreneur. As the founder of Hardbacon, he led the company for 7 years, raising over three million dollars and driving its mission to help Canadians make better financial decisions.

Who says fintech don’t have star power? Fintech has become the it spot for celebrities to invest their cash and clout. From legendary NBA MVPs to chart-topping rappers and viral TikTok creators, everyone is getting in on the action. The math is simple for celebrities diving into fintech. Taking an ownership stake offers far more upside than traditional endorsement deals ever could. Plus, as fintech companies battle for attention in an increasingly noisy market, celebrity investors offer a powerful combination of capital and built-in customer base that no traditional investor can match. Celebrity equity deals also open doors for smaller…

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