The wave of startups , new technology and disruptive models has shaken the best in the business and made its importance felt, as consumers today have fast adapted to them. Going back to the basics – the majority we are catering to today are millennial’s, who are managing their lifestyle and their life’s with a 5 inch screen in their hands. This dominant audience is used to compare not just prices and features; they bring liquid expectations of comparing experiences and the true value they are receiving in any product or service they are engaging with regardless of the industry…