Author: Patrick Urban

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CMO at MUUME. Areas of expertise: marketing, sales, brand management, retail management, digital & analog retail services, digital & analog marketing, digital product data management, digital payment, product management, project management.

How Companies Are Becoming Banks Through Digitalization

Digitization is changing the world at least as much as the industrial revolution did. All areas of life, society and work are affected by the digital change. Even the financial sector is feeling these changes. The traditional financial structures are increasingly being shaken by digitization. The traditional model where at least one traditional banking institution must serve as a nerve center for cash flows will be overtaken in the foreseeable future. The majority of people want to be online always and anywhere. Getting on the Internet quickly, easily and at any time has become a matter of course. So it…

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Mobile payment will only make the big jump once mobile payment is no longer spoken of . This is one of four key factors which might help to push mobile payment. Patrick Urban, Chief Marketing Officer of MUUME, shows how to add value and service in the mobile payment industry: Shopping with your smartphone in your hand is fun The smartphone has become as personal as a wallet. Nevertheless, only very few smartphone users pay mobile. This shows that traditional methods of payment using cash, checking accounts and credit cards are still by far the preferred method. Would it make a difference at all if…

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