The Relevance House, a new Swiss-based full-service blockchain and Initial Coin Offering (ICO) marketing consulting agency, has joined the vibrant Zug Crypto Valley scene with a mission to help start-ups develop their strategy and grow their brand awareness with targeted marketing strategies, PR, content, community management and Storytelling.

The interest in blockchain technology is growing at staggering speed. In the past year, the nascent crypto community has seen a rising phenomenon that is fueling that growth: ICOs, targeted at raising enough capital to develop disruptive solutions based on blockchain technology. Based on Coinschedule, last year 210 ICOs took place worldwide. In the first quarter of 2018, 171 ICOs have already been conducted.

Despite this momentum, startups are still challenged to build their brands and share their stories effectively. This has given rise to a number of service providers, specialized in blockchain, such as THE RELEVANCE HOUSE.

Anna-Lena Stach, co-founder of THE RELEVANCE HOUSE and creative marketing veteran says,

“Investors are becoming more selective and demanding. They are keen to know more about these dynamic companies and find out what their story is.”

The agency‘s exclusive focus on the blockchain technology and ICOs as mechanism to fund up-and- coming players highlights both the potential of this emerging industry and of Switzerland as a major hub in the Crypto economy.

Founded under the premise that communicating a compelling brand and story to stakeholders will define the companies involved in this rapidly developing space, THE RELEVANCE HOUSE combines its solid in-house expertise in branding, strategy, written and visual communications with an intimate knowledge of the Crypto business and culture to create and execute powerful marketing strategies.

Everything, down to the pricing model, is tailored to the needs of blockchain start-ups. THE RELEVANCE HOUSE is invested in every project and only make profit if the project succeeds.

THE RELEVANCE HOUSE Co-founder, start-up entrepreneur, digital pioneer German Ramirez said,

“We believe that only relevance has impact. For blockchain technology to reach mass adoption, it needs to become easier to understand and more relevant. Our marketing consulting agency acts as a facilitator for start-ups through the full ICO process – before, during and after – so that our clients can focus their attention on developing their products and solutions for the Crypto economy rather than on figuring out how to go to market. That‘s our job.”

The Zug-based agency boasts an entrepreneurial-minded staff of marketing and communications professionals, contributors and freelancers who have spent more than 20 years building brands and growing start-ups across channels, geographies and industries.

Says German Ramirez,

“At THE RELEVANCE HOUSE we believe the blockchain technology‘s disruptive nature is already generating an unprecedented wave of entrepreneurship in Switzerland and beyond.”

The marketing consulting agency is committed to playing an active role in this new era with its expertise, ideas and skillset.

Featured image via Pixabay