Selma set a goal of 1 Million CHF/EUR at the beginning of the campaign. The plan was to keep the campaign running for 2 weeks and focus on their community.
“After one week it became clear that we would reach 1 Million even earlier and had additional requests by “not yet Selma clients”. The decision to free up more shares was made quickly – we opened the campaign to the public and managed to raise 30% more than originally planned.
Since the start we have built our company together with our customers – for our customers. Now, we want to make sure we stay close to our community while we aim to scale Selma into the No. 1 wealth management service in Switzerland.”
– Patrik Schär, CEO & Co-Founder
Selma’s he biggest learning of the crowdinvesting campaign:
“Our community is our biggest growth driver. In market environments like these, we didn’t know if the time for welcoming clients into the “inner circle” was right, but we wanted to try.Watching the % move up minute by minute on the day of our launch reminded us of our wonderful client base – and that there is trust and excitement to get involved in our community, independent of timing.”
Selma overfunded – what will happen with the extra cash?
Highly voted, big features on their roadmap are first on the list. Selma wants to use the cash from their community to build what their community is waiting for.
This means
- Improving the advice Selma gives each and every one of you based on your situation, your cash, the markets, and more
- Improving how you see transactions, performance details and details about your portfolio in the app
- Looking into the right solutions for joint accounts, families and different reasons to invest your money
Selma aims to become the No.1 wealth management app in Switzerland – and that’s what they will focus on in the next months and years.
