The Fintech Marketing Hub, an online non-profit platform representing the global fintech market community, has unveiled its annual selection of the world’s 30 most influential fintech marketers.
Among the 2026 winners, 16 are based in Europe, giving the region a 53% share of the total and cementing its status as a powerhouse in the industry.
Unveiled last week, the 2026 Top 30 Most Influential Fintech Marketers list recognizes the leaders shaping the fintech industry over the past year through standout brand building, major product launches, aggressive growth strategies, and meaningful contributions to the community.
These 30 winners were selected from hundreds of nominations following an evaluation process focused on impact, originality, and industry contribution. A judge panel comprising senior fintech marketing leaders and industry stakeholders then oversaw the final selection.
Of the 2026 winners, 16 are based in Europe and represent leading organizations such as Monzo, Taxfix, and Revolut. Geographically, the UK leads with 11 entries, followed by Germany with two, while Ireland, Austria, and Spain each secured one spot.
AJ Coyne, CMO, Monzo Bank, UK
AJ Coyne serves as the CMO of Monzo Bank in the UK, where he leverages a strategic approach that blends creativity with commercial results. As a proven growth driver with experience spanning fintech, consumer packaged goods (CPG), charity, sustainability, technology, gaming and fashion, Coyne emphasizes purpose-driven business practices and believes that organizational success begins with nurturing talent from within.
Coral Kratenstein, Head of Go-to-Market, OpenPayd, UK
Coral Kratenstein is the Head of Go-to-Market at OpenPayd in the UK, leading strategies for the financial infrastructure platform. With a background that includes roles at PayPal and GoCardless, as well as experience as an entrepreneur in the travel industry and a certified attorney, she connects her expertise in payments and technology to help shape the future of the tech industry.
Fiona Davies, Head of Growth UKIE, US, Nordics, Revolut, UK
Fiona Davies leads growth efforts for the Nordics, US, and UK markets at Revolut, bringing over a decade of experience in product marketing, growth, creative strategy, and copy. Her career ranges from being employee number 15 at a California-based software-as-a-service (SaaS) startup to holding senior leadership positions at one of Europe’s most valuable private tech companies.
Ian Peel, CMO, Taskize, UK
Ian Peel is the CMO of Taskize, a role he assumed in June 2025. At Taskize, Peel is responsible for building a new, data-driven marketing practice that has so far encompassed team building and upskilling; messaging, positioning and strapline; and brand new website and CRM implementation. Results so far include achieving top rankings in sector for earned media, online engagement, and thought leadership. His achievements also include an award nomination for thought leadership and winning the “Marketing Leader of the Year” title at the Fintech Marketing Community Global Awards in 2025.
Ingrid Sierra, Brand and Marketing Director, Zego, UK
Ingrid Sierra is the Brand and Marketing Director of Zego where she leads global teams across product marketing, brand, performance digital, and customer experience, delivering impact across B2B, B2C, and B2B2C. She specializes in integrating artificial intelligence (AI) into marketing operations while leading global teams through complex growth stages, acquisitions, and rebrands.
Sierra has over 20 years of experience scaling brands across FTSE 100 companies, private equity-backed firms, and fintech and insurtech startups in the US and European, Middle Eastern, and African regions. She has been recognized as a Top 50 Woman in Tech, and also serves as a mentor and advisor to rising talent through initiatives like Women in Open Banking and Bloom UK.
Kaynat Choudhury, UK
Kaynat Choudhury is a marketing leader based in the UK with more than 15 years of experience bridging the gap between marketing, design, and product for organizations in the fintech, financial services, and media industries. Having previously served as Head of Marketing at StrideUp and Pfida, she’s built marketing functions from the ground up, led rebrands and repositioning, and brought complex products to market in a way that resonates.
Toni Gregory, Brand and Content Lead, OpenPayd, UK
Toni Gregory leads the Brand and Content function at OpenPayd where she is responsible for driving brand equity and long-term revenue through strategic design, client advocacy programs, and high-impact event management. She also oversees public relations and thought leadership initiatives to amplify executive profiles while optimizing short-term opportunities to secure long-term wins for a fast-scaling fintech company serving over 1,000 global clients.
Jessica Rhodes, Global Marketing Director, Paysecure, UK
Jessica Rhodes is the Global Marketing Director of Paysecure. She is a chartered marketing leader with over 13 years of experience of directing multi-disciplined teams to scale technology, SaaS and consulting organizations from startup, to scale-up and established with ambitious growth plans. She balances strategy, strong commercial acumen, brand storytelling and creative hands-on application to deliver data-driven, multi-channel marketing initiatives that showcase the brand’s story, product value and company culture.
Alongside her professional roles, Rhodes is also an active speaker and mentor in her local community, delivering lecturing at universities and associations, as well as leading public speaking engagements and podcast conversations.
Malkit Kaur, Vice President Marketing, Genesis Global, UK
Malkit Kaur is the Vice President of Marketing of Genesis Global, bringing over 15 years of expertise in campaign planning, stakeholder relationship management, and demand generation. Her extensive skill set covers budget forecasting, trade show planning and coordination, e-commerce strategy and development, and leveraging social media to expand brand visibility and product awareness.
Miranda McLean, CMO, Ecommpay, UK
Miranda McLean is the CMO of Ecommpay, a global payments platform. She has more than 20 years of experience in strategic and operational marketing in financial services and fintech.
Before joining Ecommpay as CMO, McLean led the creation, launch and development of the Banking Circle and Banking Circle Group brands globally. She was also responsible for successful marketing programs for leading professional corporate brands, including Equifax, LexisNexis, Thomson Reuters and Standard and Poor’s.
Paul Afshar, CMO, Paybis, UK
Paul Afshar is the CMO of Paybis. He is an innovative leader with over 15 years of experience, driving GBP 76 million in revenue growth, fivefold annual recurring revenue (ARR) increases, and efficiently scaling global marketing team capabilities using AI. With deep expertise in navigating regulated global markets, he combines digital transformation skills with data-driven go-to-market execution to optimize customer acquisition and retention across emerging fintech ecosystems.
Mary-Kate Collins, Head of International Communications, Coinbase, Ireland
Mary-Kate Collins is the Head of International Communications of Coinbase, leading all Coinbase communications outside the US, with responsibility for ten international markets, namely the UK, Germany, France, UAE, India, Singapore, Australia, Argentina, Brazil, and Canada. Her work spans earned media strategy, executive profiling, regulatory and policy communications, crisis communications, and institutional narrative-building.
Collins also manages the global media profile of Coinbase CEO Brian Armstrong across all his international travel and engagements, and lead communications programs for country directors and regional managing directors across all of my markets.
Alexander Beresford, Chief Growth Officer, Taxfix, Germany
Alexander Beresford is the Chief Growth Officer of Taxfix where he is responsible for growing group revenue, managing country operations, and leading all aspects of marketing, public relations (PR), and product growth. He oversees a comprehensive portfolio ranging from performance marketing and customer relationship management (CRM) to partnerships and sales.
Vanessa Schotes, CMO, Enfuce, Germany
Vanessa Schotes is the CMO of Enfuce. She is an accomplished senior marketer with a strong record of achievement across industries, and has a strong track record of implementing results-driven marketing, communications and brand building programs. Her specialties include marketing planning, strategic market penetration, market research, creative development, external and internal communications, full campaign management, comprehensive brand messaging, PR strategy, product development, and project leadership.
Imrich Babics, Managing Director, Chief Growth Officer, Relai, Austria
Imrich Babics is the Managing Director and Chief Growth Officer of Relai, a MiCA-licensed Bitcoin app. At Relai, Babics is responsible for statutory representation and regulatory alignment of the company at the EU level. He also leads growth and market expansion for Relai, which has facilitated US$1 billion in total volume by combining consumer adoption strategies with regulatory compliance.
Prior to Relai, Babics built the marketing function of Austria’s Bitpanda to reach over one million users. Before Bitcoin, he spent a decade in the media and entertainment industry at Universal Pictures, Xbox, PlayStation, Microsoft, and Huawei, specializing in growing companies in complex, regulated markets.
Antoine Le Nel, Global CGO and CMO, Revolut, Spain
Antoine Le Nel is the Global Chief Growth and Marketing Officer and Group Executive Committee Partner of Revolut, where he drives global growth for both B2C and B2B offerings across multiple channels and geographies. He oversees marketing, communications, European and expansion markets, analytics, and growth partnerships, working closely with product, engineering, and design teams to deliver seamless and engaging customer experiences.
Prior to Revolut, Le Nel spent seven years at King, the developer of Candy Crush Saga, where he held various roles, most recently, as VP Growth, overseeing continuous expansion of the world’s most famous mobile game. Before that, he was a strategy consultant at the Boston Consulting Group and Oliver Wyman.
Featured image: Edited by Fintech News Switzerland, based on image by fernandocortesde via Magnific
