4 Fintech Execs Make Top 100 B2B Marketers Leaderboard

4 Fintech Execs Make Top 100 B2B Marketers Leaderboard

by June 23, 2022

HotTopics.ht, a thought leadership platform for business leaders, has announced 2022’s top 100 global marketing leaders in the technology sector. Of the 100 business-to-business (B2B) marketing executives selected, four represent financial and insurance technology companies.

Selected by the public and chosen by a jury, these 100 B2B marketers were recognized for trailblazing within the tech industry, contributing to significant business growth during their tenure, and for showing exceptional leadership capabilities.

The final 100 individuals include chief marketing officers and other C-level marketing executives of multinational tech corporations, telecommunication firms, financial software companies and tech startups. The four fintech B2B marketers that made it into this year’s list are:


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Cherry Eromosele, Group Chief Marketing and Corporate Communications Officer, Interswitch Group
Cherry Eromosele, Group Chief Marketing and Corporate Communications Officer, Interswitch Group, Source: LinkedIn

Cherry Eromosele, Group Chief Marketing and Corporate Communications Officer, Interswitch Group, Source: LinkedIn

Cherry Eromosele is the group chief marketing and corporate communications officer of Interswitch, a leading integrated digital payments and commerce player in Africa.

At Interswitch, Eromosele leads the firm’s marketing and communications function and is responsible for creating and implementing innovative marketing strategies towards building the entire Interswitch brand portfolio, spanning both the corporate (Interswitch) and consumer segments of the business, including the flagship Verve and Quickteller brands.

Eromosele is an experienced and data-driven C-level marketing leader with 25+ years track record building and leading integrated marketing and communications team at industry-leading firms across the beverages and consumer goods, telecoms and technology sectors.

She was recognized as Marketing Personality of the Year (2015) in Nigeria by Marketing Edge, one of the top 50 Marketing Professionals in West Africa at the annual Marketing World Awards in Accra, Ghana, one of the Top 50 Female Marketing Professional in Nigeria in May 2020, and as the Most Outstanding Marketing Professional of 2021 (Financial Technology Category) at the Women in Marketing and Communications Conference and Awards last year.

Helen Trim, Senior Vice President Marketing, EMEA and APAC, Coupa Software
Helen Trim, Senior Vice President Marketing, EMEA and APAC, Coupa Software, Source: LinkedIn

Helen Trim, Senior Vice President Marketing, EMEA and APAC, Coupa Software, Source: LinkedIn

Helen Trim is the senior vice president of marketing for Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC), at Coupa Software. At Coupa Software, Trim leads the go-to-market strategy and customer acquisition programs required to meet pipeline generation, acceleration and revenue targets for over 50 countries.

Over her 25-year career, Trim has developed strong entrepreneurial roots co-founding a number of digital and social media agencies. She has extensive experience leading both agency and client-side teams in European, APAC and US markets, specializing in go-to-market strategies, account-based marketing design and roll out, demand generation, campaign strategy and execution, public relations and communications, as well as thought leadership and content marketing strategy.

Coupa Software is a cloud-based technology platform for business spend management, providing companies with visibility into all spend and allowing them to gain control over their spending, optimize their supplier network and supply chains, and manage liquidity.

Martin Häring, Chief Marketing Officer and Member of the Executive Committee, Temenos
Martin Häring, CMO, Temenos, Source: LinkedIn

Martin Häring, CMO, Temenos, Source: LinkedIn

Martin Häring is the chief marketing officer (CMO) of Temenos, a Swiss firm specializing in enterprise software for banks and financial services. At Temenos, Häring is in charge of the company’s brand evolution, the go-to-market strategy, and forging new partnerships through co-marketing and co-innovation.

He has more than 25 years in B2B marketing and branding and has extensive experience leading global marketing organizations for large technology enterprises, including financial software and cloud services.

Häring joined Temenos in July 2021 from Red Hat, where he was vice president of marketing for EMEA. Before this, he was the CMO of Misys and subsequently Finastra where he was responsible for the company brand, product messaging, and go-to-market approach. He has held senior marketing executive roles in Akamai Technologies, Sun Microsystems and Oracle.

Häring has been named one of the most influential marketing leaders in Europe on many occasions, and is a well-respected thought leader on open banking, cloud banking, and banking-as-a-service (BaaS).

Sakina Najmi, Vice President Marketing, Tractable
Sakina Najmi, VP Marketing, Tractable, Source: Tractable

Sakina Najmi, VP Marketing, Tractable, Source: Tractable

Sakina Najmi is the vice president of marketing of Tractable, a technology company that develops artificial intelligence (AI) to assess damage to property and vehicles. Tractable’s technology assists with the evaluation and settlement of insurance claims amounting to more than EUR 1.8 billion annually worldwide.

Najmi has more than 15 years of B2B marketing experience, and excels at driving revenue and business results through results-driven marketing strategy, product launches, messaging and positioning, competitive intelligence, sales enablement, demand generation and outbound marketing communications. She has built high-performing marketing teams and led them through digital transformation.

Najmi’s specialties include product marketing, digital marketing and digital strategist, social media marketing and search engaging optimization (SEO), customer retention and customer lifecycle management, as well as data-driven analytics and strategic insights. She was featured as one of the top 20 women in B2B tech marketing in 2019 by B2B Marketing.

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