Hoop, a Zurich-based software developer, has developed the first fully digital solution for commercial register entries and modifications in the country.
This technology enables businesses to register and update company details in the commercial register entirely online.
The digital services are available to existing companies, founders, fiduciary offices, law firms, and notary offices.
As part of a partnership between Hoop and NZZ, a Swiss media company, Hoop’s services will be integrated into Moneyhouse, a business information platform owned by NZZ.
Additionally, NZZ is acquiring a 9% stake in Hoop.
The integration is expected to take place in the first half of 2025, making Moneyhouse the first platform in Switzerland to allow users to both access and update commercial register information digitally.
Patrik Widmann, responsible for Moneyhouse at NZZ, stated:
“With this innovation, we are establishing a new level of digital service for our users.”
Silvio Enzler, Chief Operating Officer of Hoop, commented:

“Founding and changing a company in the commercial register should be simple, quick and accessible to everyone – that’s what we’re committed to at Hoop. The fact that the NZZ has opted for the solution we have developed and is investing in our company is an important milestone for us.”
The partnership reflects confidence in Hoop’s technology and represents a step forward in the digital transformation of corporate administration in Switzerland.
Featured image credit: edited from freepik