London-based embedded finance platform Railsr has launched Insights, a dashboard for brands to access data-driven insights on their customer base to optimise the end consumer product.

Railsr’s Insights allows brands to track customer data such as account approval rates, card activation rates, average time to first conduct a transaction, and the average transaction amount.

The dashboard also allows brands to select specific display filters, track their progress against KPIs, understand trends and identify areas for improvement.

Railsr recently closed a US$46 million Series C led by Anthos Capital. The company says that it will be rolling out Insights across its banking products in the next quarter.

“More insight puts businesses in the driving seat, and allows them to manage and improve their own financial service offerings,”

said Stuart Gregory, Chief Operating Officer of Railsr.

“We needed a dashboard for a 360 view of end-user activity. Insights not only powered us with the overview, but also the breakdown of the data to multiple tiers,”

said Yanki Onen, Founder of Wamo.io.